business

the fire is lit: behind the scenes of launch day

It's 9:11pm PST on a Tuesday night.

THE FIRE STARTER SESSIONS pre-buy has just been launched!

I'm listening to some Hildegard von Bingen chants and drinking the pot of Acai tea that got cold this morning. The house is quiet.

TRUE STORY: I was exchanging dirty jokes with Bindu Wiles earlier today (she's a Buddhist, but she can gutter-mind with the best of them.) Like I had time today, of all days, for crackin' jokes on email. The technology that sits behind the distribution of a digitally-sold digital product, with videos embedded and lotsa pages, and an aesthetic perfectionist at the helm (that'd be me)...we'll let's just say it's a-many-layered beast of beauty that requires some concentration and teamwork. I relented. Some jokes were in order to lighten the mood in order for me to make my life-line (can't use the word deadline, there's nothing dead about this, it's ALIVE!)

So after the exchange of raunchness, while Bindu was drinking Bordeaux on my behalf in a wine-bar in Brooklyn, I zapped her back quickly to say:

like I have time for these antics.
okay serially, now.
can you and yours send mega watts of light my way?
that my launch is blessed ten-fold.
that my content is stellar and improves lives.
that I'm flooded with cash and joy.
launching in a few hours.
hope it doesn't suck.
xo
D

And then Bindu (keep in mind she's probably drunk at this point, and she said she'd laughed so hard at my blue joke that she chipped a tooth.) Anyway, she zaps me right back:

It's so endearing that you are nervous. Such a lovely aspect of you.
Yes of course the Brooklyn Buddhists have your back. Blessings and retweets coming your way.
Everyone is sooooooo excited and waiting. Tomorrow is like Christmas on Twitter.
You have been through a hard push and I hope tonight before you go to sleep you smile and appreciate yourself.
I am so moved by you.
Cheers and cash,
Bindu (and friends in wine-bar)

Now, you know by now that I only share personal stuff if I can turn my anguish and glory into, like, a teachable moment for the universe.

Here it is: art + commerce is tricky shit. Always has been. Always will be.

A highly regarded painter friend of mine said that art shows were, "Like pulling down your pants in front of everyone. Slowly."

In this case, my pre-pre-buy pre-launch pre-flutteries reminded me of this, simply: That I care. Deeply. And that's such a comforting reminder when you're trying to peddle your art. And apparently, it's pretty endearing.

Now please head over to this lovely new section and get yourself a piece of the flame.

With a very full heart,

The raunchy joke? Can't tell. It's family property.

the cover! ta-da!

Me to my mom: So what do you think of the cover?
Mom: you're all blurry. No one can see your pretty face.
Me: Ma, it's, like, art.
Mom: Oh. Art.

PRE-ORDERING OPENS NEXT WEDNESDAY APRIL 7th!