WhiteHotTruth (the “Site,” “we,” “us”) operates https://whitehottruth.com/. We publish editorial content focused on online casinos in Canada, including safety guidance, explainers (KYC, Interac/CAD payments, bonuses), and independent reviews.
This Privacy Policy explains what information we collect when you use the Site, how we use it, and the choices you have.
What we collect
Information you provide
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Contact messages: If you email us or use a contact form, we collect what you send (such as your email address and message content). We use it to respond and provide support.
Information collected automatically
When you browse the Site, we may collect limited technical and usage information, such as:
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IP address (often used to estimate general location), device and browser type, operating system
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Pages viewed, time on page, referrer URLs, and general interaction events
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Cookie or similar identifiers used for analytics, advertising, and affiliate attribution
Sensitive information
We do not ask for sensitive personal information (like government ID documents, banking details, or Social Insurance Numbers). Please do not send sensitive information to us by email or through forms.
How we use information
We use information to:
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Operate and maintain the Site
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Respond to messages and support requests
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Understand performance (what content is helpful) and improve the user experience
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Prevent fraud, spam, and abuse
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Measure advertising performance and limit repetitive ads (where applicable)
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Attribute affiliate referrals when you click partner links and complete an action on a third-party site
Cookies & tracking
We use cookies and similar technologies (like pixels and local storage) for:
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Analytics (to understand traffic and improve content)
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Advertising (to measure and deliver ads, if enabled)
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Affiliate tracking (to track link clicks and attribute commissions)
Your choices
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You can control cookies through your browser settings (block, delete, or limit cookies).
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You can also use browser privacy features or extensions to limit tracking.
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Note: If you block certain cookies, some site features (including embedded tools) may not work as intended.
Advertising, analytics & affiliates
WhiteHotTruth is an editorial site and may earn compensation through affiliate partnerships. That means:
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Some outbound links may include tracking parameters (such as click IDs, UTMs, or link-out events) to attribute a referral.
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Offers, bonus terms, and eligibility are set by third parties and can change at any time. Always check the operator’s official site for current terms.
We may use common categories of vendors such as:
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Analytics providers
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Advertising networks (display/programmatic)
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Affiliate platforms and measurement tools
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Security and anti-abuse services (for spam prevention)
We avoid listing specific vendors here because they can change, but the categories above reflect standard website operations.
Sharing of information
We may share information:
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With service providers who help run the Site (hosting, analytics, security, email delivery)
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With advertising and affiliate partners for measurement and attribution (typically via cookies/IDs rather than direct identifiers)
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If required for legal compliance, to respond to lawful requests, or to protect our rights and users
We do not sell personal information in the ordinary sense of “selling your email address to marketers.”
Canada privacy rights & requests
If you are in Canada, privacy obligations may be governed by applicable laws such as PIPEDA and certain provincial private-sector privacy laws. Depending on your situation, you may have the right to request:
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Access to personal information we hold about you
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Correction of inaccurate information
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Withdrawal of consent (where consent applies)
How to make a request
Email [email protected] with the subject line “Privacy Request”.
To protect your privacy, we may ask you to verify that you control the email address used for the request.
Data retention & security
Retention
We keep information only as long as needed for the purposes in this policy:
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Contact messages: typically up to 24 months (unless ongoing support requires longer)
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Analytics data: often up to 24 months
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Basic server logs/security records: often up to 12 months
Security
We use reasonable safeguards appropriate to a content website (HTTPS, access controls, and routine updates). No website can guarantee perfect security, but we work to reduce risk.
Children’s privacy
This Site is intended for adults only. Online gambling laws and age requirements vary by province/territory; users must be at least 18+ or 19+ depending on where they live. We do not knowingly collect personal information from minors.
Third-party links
The Site links to third-party websites (such as casino operators). We are not responsible for their privacy practices. Please review their policies before providing personal information.
Changes to this policy
If we update this Privacy Policy, we’ll change the “Last updated” date and publish the new version on this page.
Contact
Questions about privacy? Email [email protected].
Not legal advice
This Privacy Policy is provided for general information and does not constitute legal advice.