say yes to your dream: how frank gehry made the leap

Gehry's sell out: the Santa Monica Place shopping mall

Gehry's sell out: the Santa Monica Place shopping mall

[caption id="attachment_2843" align="alignleft" width="150" caption="...and to Gehry\'s brilliance unfurled, Disney Concert Hall"]...and to Gehry's brilliance unfurled, Disney Concert Hall[/caption]
...and Guggenheim Museum Bilbao, Spain

...and Guggenheim Museum Bilbao, Spain

Even great artists sell out. Sometimes it happens post fame and fortune. Other times, as in the case of architect Frank Gehry, you sell your soul in the beginning of your career, on what you pray is your way up.

It's better to sell out early, if only because time is merciful and you can blame so much on youth and learning curves. It's exceedingly harder to redeem yourself once you've let your hit song be used for a burger commercial or turned your personal touch into a franchise. So for all of you grinding gears in a day job while your heart is spinning bigger dreams, consider this:

One of Frank Gehry's first buildings, was a shopping mall, The Santa Monica Place. It was rigidly geometric and pale pink. He played it safe for investors and went LA-style. He hated it.

Meanwhile, as a direct creative outlet, Gehry went full out Gehry on building his own home. Envision sloping roofs, curvaceous windows, jutting peaks. Think: wacky and wildly organic.

The night of the grand opening of the Santa Monica Place, the president of the real estate company that had hired Frank was at Gehry's home for a dinner party.

Real estate Exec: What the hell is this?, he said to Frank, looking around Gehry's house, awestruck.
Frank: Well, I was experimenting, playing with it.
Exec: Well you must like it if it's your house. You like it, right?
Frank: Yeah. I'm happy with how it turned out.
Exec: So then...the building you just did for us...you can't possibly like that.
Frank: You're right, I don't.
Exec: Then why'd you do it?
Frank: Because I need to make a living.
Exec: Well stop it. Don't do that kind of work anymore.
Frank: You're right.

They shook hands that night and decided to quit everything they were working on (they were employing forty people at the time.)

"It was like jumping off a cliff," Gehry says. "It was an amazing feeling. I was so happy from then on."

Devotion can be that easy.

The moment you say yes is the beginning. It's not when you give your notice or when your novel is off the press. It's when you say yes to the desire.

"Maybe" clogs up the dream machine.
Do you want a career that amazes even you? Then say yes. Do you want a love life brimming with adoration and the sweet stuff? Then say yes. If you start to tell me why it's not possible or how bad you want it but you don't know how to get it - then you don't want it bad enough. Maybe isn't going to cut it.

And if someone great calls you out on your own greatness, consider it a sacred moment. Those opportunities are precious. To have your 'yes' witnessed is magic-making.

Even after his big yes moment, there were failures for Frank. He was supposedly cash-strapped more than once. He bid on projects he never got. He had to can staff. He questioned is own judgment.

But he never did another building that he didn't absolutely love creating.

RESOURCES
Sketches of Frank Gehry by Sydney Pollack was one of my favourite dox of last year. {The late} Pollack features in it and the interaction between the master director and master architect is really inspiring and charming. It's one of the few documentaries that I'd watch more than once.

  • MoJo
    Gawd - we must be surfing the same wavelengths lately. I just saw the documentary a week or so ago - Gehry is one of my faves, right up there with FLR. It's funny, we have so many judgments about selling out, big bad corporations, artists having higher ideals and contributing more on some level - I've recently been questioning the idea of an objective truth. Does it exist? Or is my truth all I will ever know (and all I really want to know ;-). I'm rambling.

    D - thanks, you've taken the daily 'get you thinking' prompts to a whole new level. Brill.
  • I think you know THE truth through your own truth. At least, that's what I think today. might change my mind tomorrow. So great to have you here.
  • Just discovered your site. Excellent stuff on selling out and saying YES.
  • So, I'm back, Danielle. Strangely, the "feel" of success was a bit more difficult to conjur than the "look" of success...??? But for me it would feel: open, expressive, generous, and FREE. When I touched base with the "feel" it came as a weight off, an exhilaration, a DEEP breath...freedom. (A great help to my state of mind yesterday. So "thank you!")
  • what a beautiful message, thank you. i think a lot of people sell out, personally i'm selling out on twitter, it's sucking my time, but i've paid dues there building a community that will bless back, but i've got to stop the madness over there, it's become too addictive, so thanks for inspiring me to reach for more of what i crave and what will be long-term gain and bless others on the way, keep writing like this D, luv it.
  • Stewing...slow simmer. I'll be back. :)
  • Beefy, baby! So glad that you're here. Welcome to my hearth. Okay, here's my question for you: how would success FEEL for you? That's it. Just stew on that for a while.
    Sending love,
    D
  • This is certainly a moment of timing, Danielle. Though, truthfully, I'm stuck a bit between "self-pity" and "maybe" at this very moment. But this is a lifeline read. Maybe a "jam session" is in order? I am loving this new creation of your's, Danielle! Mmm, mm, good!
  • thanks for the stop over,
    this is awesome encouragement you are sharing. Frank rocks!
    and White Hot Truth rocks
    Appreciate the o'dOnohue mention - John is a lovely soul!
    Peace on earth, goodwill!
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